About
STAMP'D is a burger brand that brings together flavours from different countries around the world. For this project, we wanted to explore how burgers could be inspired by different cultures, creating a fun and playful brand that encourages people to try something new.
Challenge
We wanted the different country-inspired burgers to feel connected under one brand. The challenge was to make that variety easy to understand while giving customers an experience they could enjoy beyond the food itself.
Idea
We built the concept around travelling, turning a burger order into a small trip somewhere new. The experience takes cues from airports and passports, with each burger representing a destination. Customers could collect stamps in a loyalty passport as they try different burgers, encouraging them to explore more of the menu.
Identity
The name STAMP’D connects the brand to passport stamps and the excitement of visiting a new place. We introduced a duck mascot whose connection to migration adds a playful take on the travel theme. It gives the brand a friendly character that fits the casual experience of grabbing a burger.
Application
Stamp stickers on the burger packaging identify the country that inspired each flavour so it makes every order feel like it comes from a different destination. The loyalty passport carries that idea beyond a single visit, letting customers build a record of the burgers they’ve tried. Together, these details make the travel concept something customers can take part in.
